Marketplaces Explained: Supply Acquisition

Marketplaces Explained: Supply Acquisition

Marketplaces Explained: Supply Acquisition


Defining Supply Acquisition:

In the world of marketplaces, supply acquisition is a vital process that ensures the availability of products or services to meet the demands of customers. Often, it's right at the heart of a marketplace's operational strategy, helping businesses to secure a competitive edge.

The dynamics of supply acquisition are not just limited to acquiring physical goods; they also extend to contracting service providers in service-based marketplaces. Whether a marketplace sells goods or services, the goal remains the same – to balance between what customers want and what's readily accessible.

Key Formulas

Analyzing the correlation between supply and demand is a guiding principle for supply acquisition. Any mismatch can lead to business complications including overstock or service gaps. Though there aren't concrete formulas, several metrics can aid in supply acquisition. Key metrics include ‘Order Fulfillment Rate’, ‘Stock Turnover Ratio’, and ‘Service Utilization Rates’.

Order Fulfillment Rate is the percentage of orders that can be successfully filled as per customer demand. It's calculated by dividing the number of orders delivered by the total number of orders received. This helps marketplaces gauge their efficiency in meeting demand.

Stock Turnover Ratio, specific to goods-based marketplaces, measures the frequency at which stock is sold or used over a specific period. It is calculated by dividing the cost of goods sold by the average inventory during the same period. High turnover ratios are indicative of good sales performance and efficient inventory management.

For service-based marketplaces, Service Utilization Rates provide valuable insights into supply acquisition. It's calculated as the ratio of utilized hours (hours a service is booked for) to available hours (total hours a service is available for booking). A high utilization rate implies effective service supply acquisition.

Examples of Supply Acquisition:

Take any successful marketplace, and you'll find smart supply acquisition tactics. For instance, Amazon excels in supply acquisition by maintaining a broad network of suppliers, ensuring an impressively diverse product offering. Additionally, they've highlighted the importance of a well-maintained supply - managing to avoid out-of-stock situations through their robust inventory management system.

In the sphere of service-based marketplaces, platforms like Uber illustrate the essence of supply acquisition. They maintain a steady supply of drivers to meet demand at various price points, locations, and times - demonstrating the role of supply acquisition in ensuring accessibility and reliability.

In a nutshell, supply acquisition forms the backbone of any marketplace. Effective management and the strategic acquisition of supply can significantly boost a marketplace’s success, positioning it effectively to meet customer demand.

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