Capture revenue you're leaving on the table.

Supply-Demand Balance helps you find and target areas of over and under-supply, and surgically implement incentive and comms structures to create incremental revenue and cut costs.

increase in revenue
driven by better supply
position.

2x

improved spend efficiency
versus manual processes.

increased cost savings
as % GMV.

What our customers are saying about Village.

Hugo

"Village had significant impact for Hugo in a short period of time. The team is super responsive and easy to work with."

Kirill Pesterev

Kirill Pesterev

Founders' Office at Hugo

Understand where you're missing out on revenue, then capture it.

Village gives you the tools to better balance your supply and demand.

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Understand where there are existing opportunities
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Implement comms and incentives structures to clear
the market more effectively
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Implement dynamic time, geo, and segment-based structures to drive demand and supply as needed
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ExperimentsExperiment Results

Automatic experimentation that reduces your spend.

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Automatic experimentation and reporting
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Data insights and analytics
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Easy to deploy templates that work
Get a demo
Features

Powerful results,
simple management.

We've optimized supply-demand balance at some of the world's largest platforms.

Trigger

Fully configurable rules

Configure structures and comms that work to match supply and demand effectively.

cash

Powerful targeting

Launch targeted promotions or
earnings guarantees based on 
time, geo, segment, and more.

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Ready-to-use templates

Use tried and tested best practices, or create your own.

UI

Customizable UI elements

Embed fully-branded widgets like
leaderboards & sharing in your UX.

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Experimentation & analytics

Segment users and test multiple structures head-to-head.

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No- & low-code integrations

50+ no-code Connectors. Or an API that takes 4 hours, on average.

Market balance superpowers that integrate with your existing stack.

Village listens to events and activities in your connected data, and makes rule-based decisions using personalized and segment-based attributes like SKU, purchase history, time, geo, and spend budgets. The output incentives and comms are sent to our easily embeddable UIs, or pushed back to your existing CRM, apps, or payment flows.

The Village team

Our team has solved these problems before.

Our team has built some of the world's largest marketplace and consumer companies. We understand how hard it can be to grow, combat churn, and keep users engaged when you're operating with spreadsheets and limited tech resources.

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Manual processes, limited tech.

Spreadsheets, queries, and a web of inefficient processes. That's expensive, and you're probably burning users.

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High churn

Competition, short-term incentives & lack of differentiation means users don’t have a good reason to stay loyal to your platform.

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High CAC, Low LTV

Most marketplaces have trouble balancing supply & demand & spend more than 40% of revenues on marketing & incentives.

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Inefficient spend

Without rigorous experimentation and automation, most incentive structures are wildly inefficient.

Village | Our Blog

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